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Neutral package and tobacco tactics – what we need to know!

Florin Mihălţan, Professor, PhD

 

Abstract: 

In the last year after the implementation of the plain packaging (PP) in Australia, another type of battle and tactics of another war from part of the tobacco industry started. Their campaigns became increasingly intense after the announcement of Great Britain, Ireland, France, and Hungary. This article is trying to identify these new tactics and how we can fight against them.

 

Keywords: 
plain package, smoking, tactics  

Neutral package and tobacco tactics-what we need to know!

In the last year after the implementation of the plain packaging (PP) in Australia, another type of battle and tactics of another war from part of the tobacco industry started. Their campaigns became increasingly intense after the announcement of Great Britain, Ireland, France, and Hungary. This article is trying to identify these new tactics and how we can fight against them.

 

References: 
  1. http://tobaccotactics.org/ index.php/Alliance_of_Australian_ Retailers
  2. Anne Davies, ‚Big Tobacco hired public relations firm to lobby government’, Sydney Morning Herald, 11 September 2010, accessed 8 June 2011
  3. Simon Millson, Group Head of Corporate Affairs for BAT, Letter to Deborah Arnott, ASH, 20 May 2013

 

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